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Icebergs of Data

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I was having a great lunch yesterday. One of those ones when you look back afterwards and realise you somehow talked seamlessly about 30+ different topics with the conversation always flowing. One of the topics we keep coming back to was data, about which I've written a lot.

When I was working predominantly with data I used to argue that, when collecting it, you should allocate the same amount of time to managing the it as you did to collecting. That is, if you spend an hour collecting video, then you should spend an hour afterwards properly sorting and cataloguing the video so that you can use it easily in the future. This, of course, never happened, because in the time you spent sorting and cataloguing, you could be COLLECTING MORE DATA!!!! And surely that would be a better use of your time, right? Because, you know, then you have more stuff....

Anyway, during lunch yesterday I started think of data analysis as an iceberg.

Historically, and still in most cases nowadays, we live…